LG Electronics Generative AI
Campaign content studio
A RAG-powered content platform that brings product knowledge, brand guidance, and human approval into one workflow.
- previous time-to-market
- 8 weeks
- new time-to-market
- <1 week
The problem
Email campaigns took eight weeks to get to market. Content creation had to account for detailed product information, brand standards, and marketing and legal review.
What I built
Grounded generation in brand and legal guidelines, the SKU-level product catalog, and high-performing past campaigns.
Built a retrieval-augmented generation platform to bring the right context into the drafting process.
Integrated human review and marketing and legal approval workflows into the product.
The outcome
Reduced email campaign time-to-market from eight weeks to less than one week while retaining human review and approval.
A summary of the work described on my public profile.
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